According to Mark Coker in the Huffington Post in 2014 “self-publish ebooks will account for 50% of ebook sales by 2020“.  Coker’s gives 10 reasons why his statement will prove true and he admits that the doubters (naysayers as he calls them) think he is delusional.

He makes some solid points :

  • the stigma once associated with self-publishing is disappearing
  • writers are discovering the job of self-publishing
  • there’s a growing rift between writers and publishers

Later in 2014 Laura Remis referred to Coker’s predictions as “Doomsday 2020” which she means as a positive thing, she unreservedly refers to the the big 6 in the publishing world, with self-publishing coming in as the sixth “big”.  Remis says some of the reason that todays big 5 choose to do their business as publishers, are the same reasons the indies choose to self-publish e.g. time to publish, lack of rights.  She also explains that to self-publish takes the sting out of the publishing process so what’s stopping Coker’s prophesy from coming to light in 2020?


Well, according to Ron Knight,, 2016, the self-published ebook market has dropped by 50% every year since 2010. The indies peaked in 2010 when self-publishing was fast and cheap, in Knight’s words CHEAP contributed hugely to the decline.   Because self-publishing is easier, faster, and within the authors’ control, the market flooded with first time indies with books that were not always written well, not edited well, and not marketed well, but were accepted by Amazon, published on the authors Facebook pages and personal websites.

Back to Steve Coker’s predictions, this time his 2015 list, he still believes in “Doomsday 2020” but this time with some caveats, the most important one:

“self-published books should be professionally edited and proofed and marketed”

While there are a lot of posts like Ron Knights, about the decline of the self-publishing industry, there are equally as many like Coker’s providing best practices and advise to the indies of the world.  Both sides agree that the onus is on the author to ensure their content is typo free and properly edited.  Both also agree that there are many ways to get your book published and successful.  The market is flooded with quality self-publish platforms,  editors and  marketing ideas.  James Altuhcuer is making a living our of providing the type of advise and best practices for indies, his guide to professionally self-publish is for sale but he generously provides a lot of free advise in his article here.

When asked for his 2016 predictions for the self-publishing industry Alexander Greenwood from Caroline Street Press said better quality ebooks and POD will start to crowd out the schlocky, obviously thrown together stuff, consumers have had enough of junk and the market will start to reflect that cheers Mr Greenwood, you said it right!

“Everybody does have a book in them, but in most cases that’s where it should stay.” ― Christopher Hitchens

What’s an indie to do these days?